Rauw Alejandro

In 2017 Puerto Rican singer Luis Fonsi and Daddy Yankee released Despacito and it became the most-streamed song at the time within 6 months. In 2017, the song Despacito, a mixture of reggaeton with pop music has not just brought fresh attention to reggaeton music but also brought more attention to Latin music. The Billboard Top 100 had four songs mostly in Spanish by 2016 compared to two in 2015. In 2017, during the height of popularity for Despacito the track was one of 19 that mainly Spanish made it to the Top 100. The year 2020 will see the number will increase to 41 hits in this category. Justin Bieber re-mixed Despacito with an English version in the year 2017 and soon after the most well-known artists began collaborating with reggaeton artists. Drake teamed with Bad Bunny to produce MIA (2018) as well as Madonna was a part of Medellin with Maluma (2019). In the year 2020, a handful of reggaeton stars were complaining about the genre's direction toward the mainstream, but a new generation namely Rauw Alejandro, sought to keep reggaeton evolving. The genre often incorporated electronic dance and other types.